Put Your Money Where THEIR Mouth Is

This isn’t the case of a mistaken possessive pronoun, but rather, a phrase that sums up last week’s National Small Business Week events that I attended.  Both seminars focused on the importance of social media in business today and how we must be engaging with our clients and prospects.  Social media channels such as Facebook, LinkedIn, and Twitter are crawling with your customers. This is where people are talking.  They’re talking about their lives, their families, their friends, their interests and their experiences.  It is where people are going to get information, both positive and negative.  It is the new “go to” for everything and anything.

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