As the old saying goes, “You only have one chance to make a good first impression.” This is as true in our business life as it is in our personal one. Small businesses have many things in common, but the one that stands out in marketing is, you are really inseparable from your brand. Putting your best foot forward in every aspect of your communication with customers is essential to obtaining and maintaining a relationship with them.
Your template is the face of your e-mail marketing campaign. Whether you are starting a new campaign or want to add interest to your existing one, here are a few tips to get you started on creating an exciting and versatile template that keeps readers’ attention and helps them become a continued reader!
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