Marketing is essential to any business but it may be the “hat” you wear least often as a small business owner because other tasks get in the way. Maybe you have worn that cap long enough to begin an email campaign. Do you remember feeling accomplished after spending hours crafting that first email, and then you actually pressed the SEND button?!! Did that excitement quickly dwindle when after one or two attempts, you didn’t sign a contract or feel like you didn’t see any results? Maybe you didn’t measure the results at all! This can often cause disappointment and frustration and I’ve seen business owners quit a campaign at this point to focus on the other tasks at hand.
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