With coffee cup in hand, a shuffling reader sits in front of the computer clicking on the full Inbox determined to read the interesting early morning arrivals and delete the mundane. Which category does your newsletter fall into? Are you afraid your message is hitting the trash bin faster than the caffeine is affecting your customers?
You want to be memorable. You want to be noticed. You want results. Why aren’t you getting them? It could be in the visuals! One way to achieve a caffeinated high with your readers is to spice things up with a video they must view.